97 Strategies To Grow YOUR Business:

Strategy 1 · Mindset Exponential Entrepreneurship An exponential entrepreneur thinks like a private equity firm would: they think in terms of yield, what are they going to get from that investment in that buyer, not one time but over forever. Strategy 2 · Mindset Tunnel vs. Funnel: Vision Funnel vision vs tunnel vision: this is where true breakthroughs come from. Other people outside your industry have identified breakthroughs you'll never know about if you don't develop what I call funnel vision. likely needs improvement Strategy 3 · Mindset Flipping Your Business World View Looking at your business world differently… very differently. Business owners get in their own way, don't see money connections, have the wrong priorities and are putting the ladder against the wrong wall. likely needs improvement Strategy 4 · Positioning Preeminence What preeminence means is being the best at what you do, and having your market acknowledge you for being the best: the only viable choice, the most trusted advisor, for life. one of the three best Strategy 5 · Leverage Power Parthenon Strategy Most businesses rely on one marketing approach to grow, a diving board. The Power Parthenon stands on many pillars: joint ventures, referral systems, endorsements, host-beneficiary relationships, a back end. 10 x 10 x 10. Strategy 6 · Partnering and connections Power Partnering: Joint Venture: Strategic Alliance: Endorsements Power Partnering: leveraging relationships. Leverage, without risk, other companies' people, products, markets and credibility. Joint venture what you can't afford alone, pay only in proportion to revenue, and a cost becomes an income stream. Strategy 7 · Starter strategies Sunk Cost Marketing Avoid the sunk cost trap and profit from your non-performing investments: monetize the sunk cost, repurpose what is already done, and turn one-time income streams into perpetual ones. Strategy 8 · Leverage Force Multiplier Effect A simple way to harness the power of geometry to win in business: multiple revenue sources. You're penetrating the market from different points, multiplying market access, because people can see you from different vantage points. Strategy 9 · Mindset 9 Forms of Thinking Analytical, critical, divergent, convergent, holistic, creative, abstract, concrete, sequential, strategic. The majority of people I meet are one. Master all of these and it's the same thing as the 10 x 10 x 10. Strategy 10 · Leverage Modeling for Millions, Borrowing From Billions Modeling for Millions: copy from the best, learn the strategies that work. Borrowing from Billions: tapping into the brilliance of billion dollar ideas and minds. Strategy 11 · Mindset Types of Thinkers Most small, medium-sized business owners are two-dimensional thinkers: they think merely in terms of revenue minus cost equals profit. A 3D thinker thinks in terms of yield; they are seeing themselves as an investor. Strategy 12 · Mindset Going Beyond Exponential with Your Business It is mathematically proven that you can take your business profit performance well beyond exponential. Once you start implementing multiple methods, you see exponential growth on top of exponential growth. Strategy 13 · Assessment and reflection Uncovering What You Dont Know The most dangerous knowledge is what you know is true, but isn't. The need for an assessment from an expert: where is your pain? Where are your gaps? What is missing? Strategy 14 · Assessment and reflection Your Life-Time Value Apply a client lifetime value formula to your own life. likely needs improvement Strategy 15 · Starter strategies Maximize Then Multiply Maximize what you already do, then multiply the opportunities available to you. First get the highest and best result from what exists; then 1 + 1 + 1 becomes 10 x 10 x 10. Strategy 16 · Assessment and reflection The Sticking Points: Solution We identified what I thought were the nine biggest ways most businesses get stuck and how to get unstuck. And you can be successfully stuck. Strategy 17 · Mindset Proprietor vs. Entrepreneur Proprietor: sees a gap in the market, opens a business to fill it in a run of the mill way. Entrepreneur: establishes something so exceptional and valuable they command a higher price. Strategy 18 · Mindset Avatar of Exponential Business Behavior that leads to growth: they solve problems no one else solves, they add value no one else has, they contribute better outcomes, benefits or advantages no one else does, or could. Strategy 19 · Leverage Power Pivots Power pivots are things that take a little bit of shift but produce a huge upside: small change, big result. You can change your marketing a little bit and change your results a big bit. Strategy 20 · Mindset Pattern Recognition Business pattern recognition aims to understand how elements (activities, events, objects and information) may form new patterns that represent an opportunity for innovation or the threat of disruption to business operations or strategies. Strategy 21 · Assessment and reflection Perspectives: Hindsight Insight Foresight How you see shifts what you get. Hindsight, what's happened before; insight, reflecting on what's happening we can see connections, implications, and consequences; foresight, what could happen and how can we plan for it. Strategy 22 · Mindset Start with the End in Mind Start with the end in mind: know where you're going to get there, know what has to happen, have it laid out and well-hedged, so that you are in striking range to win, not lose. likely needs improvement Strategy 23 · Leverage ROI of Big Ideas You only need 1. Seek your big idea breakthrough, the game-changing move: what is the one bold move that could redefine your business? likely needs improvement Strategy 24 · Mindset The Action Bias Motion = Motivation. Make a decision: even a wrong decision made right is better than no decision. Strategy 25 · Starter strategies Only 3 Ways To Grow Your Business There are only three ways to grow a business: increase the number of your clients, increase the size of each transaction, and increase the frequency of each purchase, or the utility value, for each client. Strategy 26 · Starter strategies Advanced 3 Ways To Grow Your Business The three ways improve the inner workings that drive revenue inside a business. The advanced three ways use fulcrums outside it: a new market, a new product or service, a competitor's assets, every year. Strategy 27 · Leverage Ultimate Leverage and OPR 7 forms of other people's resources: money, time, work, experiences, ideas, distribution, current clients. It lets you maximize and multiply and stretch your management, your talent, your economic, technical and operational resources. Strategy 28 · Client acquisition De-Risking Risk Factors Identify what the risk is and reduce or eliminate or even better than eliminate it for the other side, and make it easier for them to say yes: commit instead of contemplate. Strategy 29 · Assessment and reflection Yield Gaps At the point of sale, you make an additional offer: would you like fries with that? Bundling complementary products and services together: what else do they buy before, during, after, instead? likely needs improvement Strategy 30 · Assessment and reflection Performance Gaps Most businesses have gaps in where they reach their market, how they close sales, elevate their stature, maximizing all they do, eliminating sub-performing activities: the same effort producing a higher yield for no more cost. Strategy 31 · Client acquisition Friction Factors Friction factors: how what you're doing keeps people from buying. What rubs your clients the wrong way, why clients resist buying. likely needs improvement Strategy 32 · Client acquisition The Reason Why: Your Wonder Marketing Drug In marketing, the wonder drug is the reason why. Knowing why is addictive: clients want to know why you do what you do, why they should trust you, secretly begging to be led. Strategy 33 · Starter strategies Loyalty Royalty Invest preeminence into clients and prospects and you engender a loyal following and a long-lasting royalty: they buy faster, buy more, stay loyal much longer, and grow your client list for you. Strategy 34 · Starter strategies Low Hanging Fruit Low hanging fruit is the fruit on the tree that is ripe, ready, and easy to harvest: low to no risk, low or no cost, easy to do, fast to get outcomes. Strategy 36 · Leverage Leverage Your Human Hedge Fund Investment You are human hedge funds, you're just not aware of how you are allocating your assets: time, effort, money. Move your asset mix to the highest yielding, lowest risk activities you can invest in. Strategy 37 · Mindset Spending vs. Investing Everything is an investment and a decision. Spending is speculating and often times wasting money for low to no yield results. Investing utilizes your capital to build your profit enhancing business portfolio. Strategy 38 · Mindset Types of Growth You are always choosing one: investing in growth, or regression. After that it is all physics. Are you content with incremental, slow linear growth, or do you want to accelerate, compress, elevate by multiple times? Strategy 39 · Leverage Knowledge Trapping Asymmetry Asymmetry means getting more than normal: commit that I want to have an information trapping knowledge asymmetry, I want to take in more usable knowledge. Breakthroughs come from outside the industry. Strategy 40 · Assessment and reflection The Golden Numbers The Golden Numbers, cost and yield: what does a buyer cost to acquire, what is (or can be) your yield/LTV? You're investing in all these assets called 'your business' without knowing the return. Strategy 41 · Assessment and reflection Performance Opportunity Assumptive and Yield Gaps There are a bunch of gaps that most people don't see. Performance gaps: front end. Opportunity gaps: before, during, after, instead. Assumptive gaps: what you know might not be right. Yield gaps: back end. likely needs improvement Strategy 42 · Assessment and reflection Profit Prism A new lens to look through, the Profit Prism: seeing your profits from multiple angles. Diversifying how you look at profits will improve your business. Strategy 43 · Leverage Profit Pinata Most people give up prematurely: they communicate once and if they don't get a response they stop. The more follow through and follow up you do, the higher the probability of the outcome you want. Strategy 44 · Capital and deals Barter: Becoming a Barter Baron Anything you have in excess, anything you can create at will that has a high margin and desirability, anything that is prized by other people: you can exchange it for things you need or want. Strategy 45 · Testing CIA: Continuous Intelligence Accumulated Why would you not want to know everything you could about everybody in your industry and every alternative? What can you learn, what can you appropriate, what can you partner? Strategy 46 · Testing Decision Scientist Everything that happens for, to, from your business is the result of a decision you make or don't. Are you an astute asymmetric results focused investor or a profligate risky speculator? Strategy 47 · Testing Compete with Yourself When you are the best in your industry the best competition is you. If everyone is doing things the same way, why not play in the alternative universe you create? Strategy 48 · Mindset Multiplier vs Diminisher There's nothing that stays constant: you expand or you contract, you grow or you die, so you're either a multiplier or a diminisher. Are you a value creator or commerce siphon? Strategy 49 · Mindset 10X Moonshot Alternative Turn your topline revenue into bottom line profits: a system of small improvements that leverage bigger and bigger returns. It is easier to leverage profit strategies to grow your bottom line than the top. Strategy 50 · Positioning Moat Strategies Protect your castle of profits from competitive theft: commodities into proprietaries, endorsements, relational capital, frequency, volume discounts. likely needs improvement Strategy 51 · Leverage 9 Drivers of Exponential Profit The nine key (easy) shifts or ultimate upside leverage points to propel enormous multiplied performance for merely altering the way you use the very same resources. You change your X and you change your results. Strategy 52 · Leverage The Law of Infinite Returns When you can use yield to invest and grow your business, you create a system of infinite returns. You will get unlimited returns if you set your sights on constantly finding these performance breakthroughs. Strategy 53 · Capital and deals 5 Ways To Create Business Wealth Multiply current income, create far greater future income, ethically exploit windfall income opportunities internally and externally, achieve monster-size emotional wealth, position your business for future sale at the maximum value and worth possible. Strategy 54 · Leverage 12 Pillars of Strategic Business Growth There's 12 pillars of strategic business growth that you want to live your business life by, starting with continuously discovering hidden assets and overlooked opportunities, and building on multiple profit sources instead of one. Strategy 55 · Partnering and connections Partner or Perish Partner or perish. You can't do it all yourself; why would you want to when you can tap into millions, tens, hundreds of millions of dollars of other people's resources for no downside risk? one of the three best Strategy 56 · Leverage 61 Points of Leverage Marketing There are literally hundreds of untapped levers in any size, scope, or type of business. Everything you do, internally and externally, has leverage within it: this leverage is usually under-recognized and underutilized. Strategy 57 · Testing Testing You don't tell the market, the market tells you: you ask questions, and the market tells you with their response or lack. A control is what's working now. Test one variable at a time. Strategy 58 · Positioning Trust Trust building: the 3X (yes 300%) impact. Talk straight, demonstrate concern, create transparency, right wrongs, show loyalty, deliver results, get better, clarify expectations, practice accountability, confront reality, keep commitments, listen first, extend trust. likely needs improvement Strategy 59 · Mindset Critical Consequential Thinking and Socratic Interviewing Ask the better question: dissecting each function and process, questioning its core purpose, identifying inherent bottlenecks or inefficiencies, and exploring alternative methods that could yield dramatically better results. likely needs improvement Strategy 60 · Starter strategies Radical Rebound We cannot go back in time, but we can reset. When things are in decline there are strategies and mindsets that give you a bounce: shock and awe when everyone else is hunkering down. likely needs improvement Strategy 61 · Mindset Mind-Stein: How to Think Like Albert Einstein Albert Einstein's mind as your metaphor and mental model: question everything, to find the simple explanation on the far side of complexity. Your business can, should be better than you can possibly imagine. Strategy 62 · Client acquisition Consultative and Advisory Selling Begin with an authentic grounding and preeminent mindset: a fiduciary responsibility to represent the buyer's highest and best interest. Ask: what is their need, where is their pain, how can we help them. Strategy 63 · Positioning How You Are Seen Be different, special and advantageous in the eyes of your clients. Strategic fascination, another 300% increase factor: innovation, passion, power, prestige, trust, mystique, alert. likely needs improvement Strategy 64 · Positioning How You Are Heard Focus is clarity; clarity gives people power; power gives them clarified understanding; understanding gives them certainty; certainty gives them trust if you're the one that inspires them. Without trust people won't take action. likely needs improvement Strategy 65 · Positioning Relevancy Rules and Rectifiers Everything that flows from you is all about relevancy. Every interaction can build or screw up relevancy: relationships, you either nurture them, or prune them, or they just erode. likely needs improvement Strategy 66 · Partnering and connections Relational Capital Solving your problem will frequently be the solution to someone else's bigger problem, who also has the resources you need. You can take advantage of other people's infrastructure, reach, and resources that you couldn't have. Strategy 67 · Partnering and connections Understanding Meaning to the Other Side The meaning of value to the other side: over 25 ways to denominate. Here's a few: quantify, compare, contrast, metaphorize, analogize, future pace, relate, model, risk reversal. likely needs improvement Strategy 68 · Mindset Strategic Soft Skills Ways to listen, communicate, and interact grows business 10 x 10 x 10 x 10: soft skills lead to hard results. Strategy 69 · Positioning Activating Absolute Advantage Accepting an equal playing field is unnecessary in business. There is no reason you can't command and demand as many ethical competitive advantages as you wish. Strategy 70 · Client acquisition Story Telling Bedtime stories for business builders: a few stories that illustrate results. Storytelling, metaphors, similes is how the mind easiest grasps and appreciates what something is all about. likely needs improvement Strategy 71 · Mindset Greatness: 4 Rules and 8 Categories What is greatness supposed to look like, and what path do you need to take? Give yourself permission to start walking down the path to your greatness in as many categories as you can pursue. likely needs improvement Strategy 72 · Positioning What Do You Stand For What do you stand for, why do you stand for it, who do you stand for? Are you selling a static product or are you transforming lives? likely needs improvement Strategy 73 · Client acquisition Social Media Most businesses continuously rely on one marketing channel or social media platform to grow and sustain their business. What happens when that one approach becomes less effective? All it takes is one new channel. likely needs improvement Strategy 74 · Capital and deals 2 Way Licensing Two way licensing: a profit, profit, profit center (10 x 10 x 10). likely needs improvement Strategy 75 · Leverage Windows of Short Term Opportunities The ethical windows of opportunity that have been created by this crisis: ethical, not taking advantage. Five you can capitalize on, either directly for your business or indirectly as another revenue profit center. likely needs improvement Strategy 76 · Partnering and connections Creative Collaboration Plug into other people that have pieces: knowledge pieces, skill pieces, asset pieces, relationship pieces, learning curve pieces. You can do it by mastermind, by leads clubs, by advisory boards, by developing funnel vision. Strategy 77 · Capital and deals Tom ONeil Theory: The Equity Playbook Thinking more like an asset builder than a mere income earner: apply the same methodology that professional investors apply to their investments to your enterprise, business, activities and actions. likely needs improvement Strategy 78 · Positioning Access Denied If you aren't getting the results you want, you are being denied access: access to their trust, access to their time, their effort, their believability, and it's not their fault, is it? It's your fault. one of the three best Strategy 79 · Capital and deals Private Equity vs. VC Private equity doesn't buy something that hasn't been validated; they buy something that's underperforming and make it more profitable, more predictable, more valuable, then flip it. Venture capital speculates: one in 24 works. Strategy 80 · Capital and deals What Kind of Investor Are You You are an investor in everything you do. Are you a preserver (safety), an accumulator (growth), a follower (linear) or an independent strategic investor (exponential)? Strategy 81 · Capital and deals Unlimited Checkbook The unlimited business checkbook, which is that you never put money out: you always find somebody who's got a problem you solve. You are never resource impaired ever again. likely needs improvement Strategy 82 · Client acquisition Aikido School of Marketing Aikido is a martial art: use the energy of the enemy against themselves. How to win: using the energy of the competition. In marketing, whatever the problem is, you turn it into a positive. likely needs improvement Strategy 83 · Assessment and reflection PEQ: Optimizing Your Performance Enhancement Quotient You want to find what the ones having the highest positive performance in each sub-process are doing differently than the other 99, and you teach that method to the other 99. likely needs improvement Strategy 84 · Mindset Victor or Victim: What Will You Choose If you don't like where your business is at or where it is moving, you can fix it. It takes commitment, it takes effort, it takes consistency. You always have the ability to change it. Strategy 85 · Client acquisition 20 Marketing Mistakes and Multipliers 20 marketing mistakes, business multipliers. Mistake: not testing all of your marketing ideas. Corollary: test all your marketing. Mistake: being stuck doing what works, successfully stuck. Corollary: always be willing to change. likely needs improvement Strategy 86 · Mindset 7 Concepts They Dont Teach at Business School People are silently begging to be led: tell people what specific action to take, why, the benefit, and the penalty for not. Marketing is the ultimate leverage: advertising and marketing are salesmanship multiplied. likely needs improvement Strategy 87 · Mindset Social Intelligence Your social intelligence, or how well you are able to relate to others, will determine your success as a leader: your ability to understand yourself and others' emotional response, and reality from surreality. Strategy 88 · Mindset Ideator An ideator is somebody who commits themselves to constantly examining, evaluating, exploring their business, looking for better performing ideas: better markets, better media, better messages, better management, better maximization, better positioning. Strategy 89 · Client acquisition Amazoncom: Mind of the Market The Amazon.com School of Business teaches you exactly what your market wants, doesn't want, how they even verbalize it. Passionate people write with clarity, either positive or negative, so find the 1's and 5's. Strategy 90 · Client acquisition Attention Deficit Syndrome Of all critical constraints, the biggest is lack of attention. Finding focus in a world of distraction: unplug distractions, bypass diversions, connect, and get past your biggest constraints. likely needs improvement Strategy 91 · Testing Six Sigma Look at many people doing the same function, measuring productivity, efficiency, yield, and see if one's doing more than another: what he or she does, how they're doing it differently, how you can train others. likely needs improvement Strategy 92 · Mindset 3 P: Passion Purpose Possibility Passion, purpose and possibility: the energy to create and launch value. Passion for the marketplace and for who you do it for; purpose, to stand out with greatness; possibility, what is possible, the reality. Strategy 93 · Partnering and connections Masterminding Mastermind is pulling knowledge, pulling experiences, pulling resources, pulling relationships to help one another dramatically exceed what their capacity to achieve on their own would normally be. Strategy 94 · Mindset Crushing the Glass Ceiling Make other people's "top" your floor and foundation for growth. These categories will make what other entrepreneurs think of as the ceiling of possibility your new floor to build exponential strategies. Strategy 95 · Positioning The RCP System: Relevance Competency and Passion Identify the three most important processes you do, break them into sub-processes and evaluate on relevancy, competency, passion. Don't do anything you're only able to do incrementally. Give it to somebody who's great at it. Strategy 96 · Mindset Brunch Stories: Mindshift Bedtime Stories for Business Owners True life stories from companies who started with very modest situations, or crisis, or adversity, or resource limitations, and used their ingenuity, other people's resources and strategy beyond their competition to explode themselves. likely needs improvement Strategy 97 · Assessment and reflection What Happened: The Power of Reflection and Review A business that is not constantly examined, measured and maximized is not worth owning. If every day you learned five or ten lessons, you might have more advantage than people that don't.

Capital and deals Bonus Strategy A: Option Trading Option trading, but it's not stock: it's getting control of assets and access distribution channels. Where somebody doesn't see an advantage and you do, you're able to lock it up and capitalize on it. Leverage Bonus Strategy B: Geometry and Leverage If you improve five core drivers even modestly, you're not adding 50% to the business, you're often growing it 70–100%+ because these areas multiply one another. It's compound interest applied to business mechanics. likely needs improvement Mindset MBA Cubed: The Three Masteries I've created what I call MBA cubed. It has three components: mastery of business advantage, mastery of breakthrough, and mastery of amplification. likely needs improvement Assessment and reflection Bonus Strategy C: Overlooked Performance Indicators and Igniters KPIs are Known Performance Indicators. OPIs are Overlooked Performance Indicators. Once you know your KPIs, you must commit to becoming a profit-leak detector, an opportunity-detector, and an optimizer. likely needs improvement Mindset Bonus Strategy D: Advanced Performance Mindsets and Paradigms Growth mindset, agility, continuous learning, long-term vision, curiosity, calculated risks, data-driven decisions, openness to disruption: each additional mindset you adopt and make the standard in your business will multiply the benefit of all the others. likely needs improvement