Built 2026-09-15 from the library itself. Every strategy, number and link below is read from the programme rather than written by hand.
Exponential Entrepreneurs

Your programme

Ninety-seven strategies, at your own pace.

Follow one of the six pathways of study, or go straight to the strategy your situation needs. Each is a short read, a recording of Jay on that strategy cued to the second, where it shows up in real businesses, the mistake almost everyone makes, and a challenge to carry out in your own business.

What every strategy gives you

The pointOne sentence you could repeat at dinner, and the teaching underneath it — about three minutes of reading.
Jay, on videoThe recording of him on that strategy, cued to the second and stopped at the end. One to nine minutes.
The challengeWhat to do in your own business, with a test so you and your pod both know it is done.
Your growth ledgerA calculator built from that strategy's own challenge, writing what it produced into a running total against what you paid.

Then, once the strategy is working, a second pass: what to fix before you point artificial intelligence at it, what it multiplies, and the trap of applying it too early.

The strategies that are built

Open any of them now, in any order. Each card names what kind of strategy it is.

Starter strategies Low Hanging Fruit You have already paid to acquire them. Twice. And then nobody called. 1 min 37 sec of Jay, cued to the second · AI second pass Starter strategies Sunk Cost Marketing The money is gone. The asset it bought is still sitting there, and it now costs you nothing. 3 min 24 sec of Jay, cued to the second · AI second pass Starter strategies Maximize Then Multiply Scale a flawed business and you have bought yourself a bigger flaw, at full price. 6 min 54 sec of Jay, cued to the second · AI second pass Starter strategies Advanced 3 Ways To Grow Your Business You have run the three levers inside the business. The next three are all outside it. 3 min 26 sec of Jay, cued to the second · AI second pass Starter strategies Loyalty Royalty The finest client you will ever acquire costs you almost nothing — and she is already sitting on your list, waiting to be asked. 1 min 37 sec of Jay, cued to the second · AI second pass Starter strategies Only 3 Ways To Grow Your Business Growth has only three doors, and pulling all three at once multiplies rather than adds. 3 min 35 sec of Jay, cued to the second · AI second pass Starter strategies Radical Rebound When everybody else hunkers down, that is the moment to double down and go on offence. 2 min 30 sec of Jay, cued to the second · AI second pass Client acquisition Friction Factors You were never one product away. You were one friction away. 8 min 38 sec of Jay, cued to the second · AI second pass Client acquisition The Reason Why: Your Wonder Marketing Drug A client rarely moves because of what you sell. They move because of why it matters. 2 min 7 sec of Jay, cued to the second · AI second pass Client acquisition Story Telling You will never argue a client into acting. Tell them the right story and they move themselves. 1 min 17 sec of Jay, cued to the second · AI second pass Client acquisition Social Media Add channels and you multiply whatever message you already have, excellent or mediocre. 3 min 0 sec of Jay, cued to the second · AI second pass Client acquisition Aikido School of Marketing Your competitor's advertising already warmed your buyer. Your positioning, not their budget, decides who that buyer walks to. 1 min 47 sec of Jay, cued to the second · AI second pass Client acquisition 20 Marketing Mistakes and Multipliers Inside every marketing mistake sits the correction that multiplies everything you already own. 1 min 38 sec of Jay, cued to the second · AI second pass Client acquisition Attention Deficit Syndrome You do not need more hours. You need the ones you already own, undivided and accounted for. 6 min 40 sec of Jay, cued to the second · AI second pass Client acquisition Amazoncom: Mind of the Market Every headline you need is already written — in a title, a chapter, or a review. 3 min 13 sec of Jay, cued to the second · AI second pass Client acquisition De-Risking Risk Factors Every risk you leave standing is a discount somebody else applies to what you built. 8 min 38 sec of Jay, cued to the second · AI second pass Client acquisition Consultative and Advisory Selling Everyone who touches your buyer is selling for you, and you have trained only the ones carrying quotas. 2 min 43 sec of Jay, cued to the second · AI second pass Positioning How You Are Heard Your voice delivers a verdict before your first sentence ends, and it multiplies every word that follows. 4 min 47 sec of Jay, cued to the second · AI second pass Positioning Moat Strategies A profit with no moat is a profit on loan. Anything that earns will be noticed and copied. 1 min 39 sec of Jay, cued to the second · AI second pass Positioning How You Are Seen Different is better than better. The crowded middle is the most expensive place a business can live. 1 min 31 sec of Jay, cued to the second · AI second pass Positioning Activating Absolute Advantage You were never required to accept an equal field. You can demand as many ethical advantages as you want. 3 min 16 sec of Jay, cued to the second · AI second pass Positioning Preeminence Preeminent businesses fall in love with the client. Average ones fall in love with the product. 5 min 1 sec of Jay, cued to the second · AI second pass Positioning Trust Trust is the accelerator. Raise it and everything you do moves faster, closes cleaner and multiplies. 4 min 16 sec of Jay, cued to the second · AI second pass Positioning Relevancy Rules and Rectifiers No exchange is neutral. Every interaction builds your relevancy or erodes it, and untended it erodes by default. 2 min 30 sec of Jay, cued to the second · AI second pass Positioning What Do You Stand For Answer what, why and who, in that order, and the message and the offer fall into place. 5 min 7 sec of Jay, cued to the second · AI second pass Positioning The RCP System: Relevance Competency and Passion You cannot buy an hour back, so spend it where relevancy, competency and passion meet. 2 min 4 sec of Jay, cued to the second · AI second pass Positioning Access Denied You were never too expensive. You were stopped at the door, and access is built, not asked for. 2 min 7 sec of Jay, cued to the second · AI second pass Leverage Profit Pinata Silence is not refusal. You quit one swing early, and every swing carried the same message. 8 min 5 sec of Jay, cued to the second · AI second pass Leverage Force Multiplier Effect One channel is a single soldier. Several, moved together, is a campaign the competition cannot answer. 1 min 32 sec of Jay, cued to the second · AI second pass Leverage Power Pivots A pivot is not a restart. You keep the ground you are standing on and change the heading. 10 min 13 sec of Jay, cued to the second · AI second pass Leverage Power Parthenon Strategy 1 min 39 sec of Jay, cued to the second · AI second pass Leverage The Law of Infinite Returns Improvements that multiply each other, with the yield fed back in, outrun any ceiling you would have set. 1 min 35 sec of Jay, cued to the second · AI second pass Leverage 12 Pillars of Strategic Business Growth 12 pillars hold your business up. You lean on 3, and the stall is in the other 9. 6 min 50 sec of Jay, cued to the second · AI second pass Leverage 61 Points of Leverage Marketing The multiplication you are trying to buy is already inside the business, sitting on levers nobody has pulled. 3 min 27 sec of Jay, cued to the second · AI second pass Leverage ROI of Big Ideas A big idea multiplies the business you already built; a good idea only adds to it. 1 min 38 sec of Jay, cued to the second · AI second pass Leverage Leverage Your Human Hedge Fund Investment You are the wealth manager of a fund whose assets you have never once counted. 8 min 17 sec of Jay, cued to the second · AI second pass Leverage Windows of Short Term Opportunities A window is rarely a better product — it is the same asset at a disappearing price. 8 min 7 sec of Jay, cued to the second · AI second pass Leverage Modeling for Millions, Borrowing From Billions You do not have to invent the breakthrough. Somebody with a billion-dollar budget already paid to prove it. 3 min 32 sec of Jay, cued to the second · AI second pass Leverage 9 Drivers of Exponential Profit Nine levers multiply what you already own by altering only the way you use it. 1 min 44 sec of Jay, cued to the second · AI second pass Leverage Knowledge Trapping Asymmetry The best-informed operator in any market holds an advantage no competitor can take away. 5 min 0 sec of Jay, cued to the second · AI second pass Leverage Ultimate Leverage and OPR Almost everything you need has already been built by somebody else. Your leverage is access. 7 min 4 sec of Jay, cued to the second · AI second pass Partnering and connections Relational Capital A dizzying number of people are waiting to make your business money the moment you help them do it. 1 min 52 sec of Jay, cued to the second · AI second pass Partnering and connections Understanding Meaning to the Other Side Value has no meaning until it has meaning to the person on the other side of the table. 6 min 54 sec of Jay, cued to the second · AI second pass Partnering and connections Masterminding Convening the right minds costs nothing but the invitation, and whoever sends it becomes the hub. 3 min 45 sec of Jay, cued to the second · AI second pass Partnering and connections Power Partnering: Joint Venture: Strategic Alliance: Endorsements 1 min 39 sec of Jay, cued to the second · AI second pass Partnering and connections Partner or Perish You do not have to own the asset to profit from it. You need access, and access is negotiable. 1 min 30 sec of Jay, cued to the second · AI second pass Partnering and connections Creative Collaboration The most powerful assets you will ever put to work are the ones you never had to own. 1 min 10 sec of Jay, cued to the second · AI second pass Capital and deals 5 Ways To Create Business Wealth Most owners grow current income and leave the other four kinds of wealth entirely untouched. 1 min 36 sec of Jay, cued to the second · AI second pass Capital and deals 2 Way Licensing You license what you own to them, they license what they own to you, and the arrangement earns again. 1 min 37 sec of Jay, cued to the second · AI second pass Capital and deals Barter: Becoming a Barter Baron Behind every price you were about to pay in cash sits a trade you could make instead. 9 min 26 sec of Jay, cued to the second · AI second pass Capital and deals Unlimited Checkbook Once you know what a client is worth, the ceiling on what you can spend to acquire one disappears. 2 min 15 sec of Jay, cued to the second · AI second pass Capital and deals Private Equity vs. VC You should own your business only while it beats the next best place that capital could go. 1 min 50 sec of Jay, cued to the second · AI second pass Capital and deals Tom ONeil Theory: The Equity Playbook You do not own an income. You own an asset that must out-earn your next best alternative. 6 min 13 sec of Jay, cued to the second · AI second pass Capital and deals What Kind of Investor Are You You are always invested, in growth or decline — name your type, then price every outlay before it leaves. 8 min 17 sec of Jay, cued to the second · AI second pass Testing Testing You do not tell the market what works. The market tells you — if you ask it properly. 11 min 45 sec of Jay, cued to the second · AI second pass Testing CIA: Continuous Intelligence Accumulated What you gather once informs one decision. What you accumulate becomes an advantage nobody catches up to. 1 min 57 sec of Jay, cued to the second · AI second pass Testing Decision Scientist Everything that happens to your business is the result of a decision you made, or did not. 1 min 35 sec of Jay, cued to the second · AI second pass Testing Compete with Yourself When you are the best in your industry, the only competitor left worth beating is you. 1 min 54 sec of Jay, cued to the second · AI second pass Testing Six Sigma Ninety-nine percent right, handed off ten times, is not ninety-nine percent. 3 min 18 sec of Jay, cued to the second · AI second pass Assessment and reflection Yield Gaps The sale is not the end of the transaction. It is the middle of it — and the fortune is stored in the half that comes after. 1 min 40 sec of Jay, cued to the second · AI second pass Assessment and reflection Performance Gaps Same activity. Same spend. Half the result. Nobody sends you an invoice for the difference — which is exactly why it goes unexamined for years. 1 min 40 sec of Jay, cued to the second · AI second pass Assessment and reflection The Golden Numbers Know what a client costs you and what a client yields you, and you can legitimately outbid, outspend and outlast every competitor in your market who is guessing at both. 3 min 23 sec of Jay, cued to the second · AI second pass Assessment and reflection Profit Prism A single improvement is visible, and everything visible gets copied. A combination cannot be copied — because a competitor cannot see it. 1 min 41 sec of Jay, cued to the second · AI second pass Assessment and reflection The Sticking Points: Solution A good year is the anesthetic. The sticking point you wince at is the expensive one. 14 min 41 sec of Jay, cued to the second · AI second pass Assessment and reflection Performance Opportunity Assumptive and Yield Gaps The money is already inside the business, in four gaps that multiply the moment you close them. 8 min 17 sec of Jay, cued to the second · AI second pass Assessment and reflection Your Life-Time Value You price a client across their whole lifetime. You have never once done it for yourself. 3 min 25 sec of Jay, cued to the second · AI second pass Assessment and reflection Uncovering What You Dont Know You are surrounded by obvious solutions. The whole work is learning to see them. 1 min 59 sec of Jay, cued to the second · AI second pass Assessment and reflection Perspectives: Hindsight Insight Foresight One vantage point is a guess. The same decision read from all three is a position of command. 4 min 20 sec of Jay, cued to the second · AI second pass Assessment and reflection PEQ: Optimizing Your Performance Enhancement Quotient Somebody in your business already does it best. The distance to everyone else is growth you already own. 1 min 45 sec of Jay, cued to the second · AI second pass Assessment and reflection What Happened: The Power of Reflection and Review You already paid for the experience. Going back to study it is how it becomes judgement. 2 min 14 sec of Jay, cued to the second · AI second pass Mindset Strategic Soft Skills Every strategy in this programme runs through a person who has to want to deal with you. 5 min 7 sec of Jay, cued to the second · AI second pass Mindset MBA Cubed: The Three Masteries Advantage, breakthrough and amplification are three different masteries, and almost nobody in your industry holds more than one. video not cut yet · AI second pass Mindset Types of Growth You are always choosing a zone. Effort inside the wrong one adds; the right one multiplies. 3 min 20 sec of Jay, cued to the second · AI second pass Mindset Avatar of Exponential Business An avatar is not your size or your industry. It is behaviour you step into on purpose. 2 min 30 sec of Jay, cued to the second · AI second pass Mindset Critical Consequential Thinking and Socratic Interviewing The most powerful tool you own is a question, and you have never pointed it at your business. 4 min 20 sec of Jay, cued to the second · AI second pass Mindset Spending vs. Investing A dollar that leaves without being named is a spend, whatever you tell yourself later. 3 min 51 sec of Jay, cued to the second · AI second pass Mindset Exponential Entrepreneurship Count the transaction and you get a bigger transaction. Count the yield and you get a different business. 2 min 40 sec of Jay, cued to the second · AI second pass Mindset Tunnel vs. Funnel: Vision Tunnel vision walks toward one distant light. Funnel vision gathers all you own, then pours it through one point. 1 min 40 sec of Jay, cued to the second · AI second pass Mindset Flipping Your Business World View Look at your business world differently. Then look at it very differently. Most owners never take the second look. 3 min 13 sec of Jay, cued to the second · AI second pass Mindset 9 Forms of Thinking You decide with one form of thinking; ten per cent of the other nine multiplies your capacity. 2 min 20 sec of Jay, cued to the second · AI second pass Mindset Types of Thinkers Revenue minus cost is two dimensions. The third is yield, already sitting inside what you own. 1 min 45 sec of Jay, cued to the second · AI second pass Mindset Proprietor vs. Entrepreneur Proprietor or entrepreneur is a decision you make, and only one of them ever stops arguing about price. 3 min 49 sec of Jay, cued to the second · AI second pass Mindset Pattern Recognition Innovation is a pattern you named as opportunity. Disruption is the same pattern named too late. 1 min 54 sec of Jay, cued to the second · AI second pass Mindset Social Intelligence Your awareness of yourself sets the ceiling on how far you can lead anyone else. 1 min 11 sec of Jay, cued to the second · AI second pass Mindset Start with the End in Mind A sale number without a date and an hourly figure under it is a hope, not a goal. 1 min 34 sec of Jay, cued to the second · AI second pass Mindset The Action Bias Of the 250 people who heard it, 249 did nothing. The one who moved made $1.6 million. 2 min 27 sec of Jay, cued to the second · AI second pass Mindset Multiplier vs Diminisher With the same people you multiply the business or quietly drain it — and the score says which. 1 min 50 sec of Jay, cued to the second · AI second pass Mindset 10X Moonshot Alternative The giant leap is the most expensive way up. Profit gains mesh like gears, and meshed gains multiply. 2 min 53 sec of Jay, cued to the second · AI second pass Mindset Going Beyond Exponential with Your Business Everything you already do carries an exponential capacity. Beyond exponential is where you stack it. 5 min 32 sec of Jay, cued to the second · AI second pass Mindset Mind-Stein: How to Think Like Albert Einstein Yesterday's thinking built the plateau you are standing on. Borrow how Einstein thought, not what he knew. 4 min 20 sec of Jay, cued to the second · AI second pass Mindset Greatness: 4 Rules and 8 Categories Greatness is relative, and mediocrity is not your ceiling — only the level you were permitted to settle at. 6 min 41 sec of Jay, cued to the second · AI second pass Mindset 3 P: Passion Purpose Possibility You are not short of strategy. You are short of the energy to run the one you have. 6 min 41 sec of Jay, cued to the second · AI second pass Mindset Victor or Victim: What Will You Choose The economy does not decide which owner you become; you decide that before the pressure arrives. 3 min 30 sec of Jay, cued to the second · AI second pass Mindset 7 Concepts They Dont Teach at Business School Your client is silently begging to be led, and each way of leading multiplies the others. 7 min 49 sec of Jay, cued to the second · AI second pass Mindset Ideator Every impossible has an unless inside it, and ideation is the practiced discipline of finding it. 2 min 40 sec of Jay, cued to the second · AI second pass Mindset Crushing the Glass Ceiling Their top is only the best result reached without your strategies — reverse-engineer the route and stand on it. 3 min 8 sec of Jay, cued to the second · AI second pass Mindset Brunch Stories: Mindshift Bedtime Stories for Business Owners The move that could double your business is already proven, in an industry you would never study. 50 sec of Jay, cued to the second · AI second pass

Beyond the ninety-seven — 4 bonus strategies

Leverage · bonus Bonus Strategy B: Geometry and Leverage Your improvements multiply against each other. Three modest gains in three places beat one heroic gain anywhere. 3 min 10 sec of Jay, cued to the second · AI second pass Capital and deals · bonus Bonus Strategy A: Option Trading Control of an asset is worth money by itself. Ownership is just the expensive route to it. 2 min 25 sec of Jay, cued to the second · AI second pass Assessment and reflection · bonus Bonus Strategy C: Overlooked Performance Indicators and Igniters Every number you report has already happened. The one that caused it is still moving. 1 min 35 sec of Jay, cued to the second · AI second pass Mindset · bonus Bonus Strategy D: Advanced Performance Mindsets and Paradigms The eight mindsets multiply, so the one you are missing sets the ceiling on the other seven. 3 min 47 sec of Jay, cued to the second · AI second pass

Designed, not built yet

These are part of the programme's design and none of them exists yet. They are named here rather than shown, because a page that displays an invented pod or an invented tracker teaches you not to trust the parts that are real.

  • Pods. The small group you report your challenge to. Designed; no pod has been formed.
  • The tracker. Commitments kept rather than attempted, counted across the run. Designed; nothing is being counted.
  • The calendar. Live bonus sessions and office hours as dates you can be late for. Designed; no dates are set.
  • The guide. Ask a question and get an answer that cites the deck, the chapter or the minute of the recording it came from. Designed; not built.
  • The remaining 0 of the ninety-seven. Every one has its teaching deck already. What each still needs is listed on the build page.